Marlow & Finch

Accounting firms default to stock handshakes and the word 'solutions'. This one leads with a large serif, navy ink on white, tan hairlines, and copy that says exactly who it works with and what it costs a month. The header is just the serif wordmark, four links and a navy button; nothing competes with the headline.

The fees are laid out like a statement of account: dotted leaders, numbered lines, tabular figures. Six numbered services, a native-HTML FAQ, and four greyscale portraits. A studio example for accountants, lawyers, brokers and other practices that sell trust.