Ballast Strength Club

Gym websites are usually neon, shouting and vague about price. This one is black and bone with a single signal orange, and it answers the three questions people actually have: when are the classes, what does it cost a week, and who is coaching. Big Shoulders for the display type, set as a wordmark that stretches to the full width of the screen.

A real six-day timetable as a table, three programmes with greyscale photography, and a recovery booking system for the sauna, ice bath and massage room: pick the day, see how many spots are left in each slot, and book it at the member rate in the same app as your classes. Memberships are billed weekly by direct debit with no lock-in, and three coaches are listed with their qualifications. The first session is free. A studio example for gyms, studios and clubs.